Myca Raquel Consulting
Empowering organizations to tell compelling stories that build trust, drive engagement, and increase conversions.
As a formally trained journalist, former educator and MBA, I have a unique set of skills that allows me to bridge the gap between business and creativity. When my clients work with me, I am giving them well-researched, human-centered strategies that allow them to build trust and drive engagement with their target audiences. Click below to learn more about my work!
ACADEMIC PROJECTS
SMU HUMAN RIGHTS FELLOWSHIP, 2019-2020
The SMU Human Rights Fellowship is the most prestigious human rights honor offered by the university and gives five students a year access to in-depth mentorship as they tackle pressing human rights issues through self-designed social innovation projects. I launched Generation Wealth, which is an accessible online platform that integrates multimedia stories and educational resources to increase financial literacy, promote generational wealth, and combat socioeconomic inequality among Black communities in Dallas. Check out the timeline, toolkit and film at generation-wealth.org.
SMU BUSINESS PLAN COMPETITION (3rd place), 2020
The Southern Methodist University Business Plan Competition (BPC) allows student competitors to write a business plan, pitch it to investors and develop the skills necessary to be a successful entrepreneur. With two of my classmates, we worked with our professor Simon Mak and Yoram Solomon to create an MVP of our app Pawhood, a community that allows dogs owners to track and control their pet’s health, safety and social happiness. We placed 3rd and won $5,000!
BUSINESS NATURAL, 2020
Senior BBA Scholar Naomi Samuel’s project was sponsored by SMU’s Engaged Learning Project through the Cox School of Business and was a series of powerful photos featuring black women proudly wearing their natural hair in subtly bold yet tailored professional clothing. The images were exhibited for the Dallas community and sold to fund the Black Alumni of SMU student scholarship.
photos by Annania Tadesse
“The collective creation of an image that does not exist in mainstream media: the powerful female black professional wearing her natural hair.”
CREATIVE PASSIONS
FORWARD MAGAZINE
Forward Magazine was a biannual publication that featured dozens of editorials and commentary focused on using fashion as a lens to see social issues from a fresh perspective. I worked with Dallas makeup artist Shambreka Ward and fashion photographer Rachael Patterson to produce three print issues, which featured collaborators from LA, Australia, London, Arkansas, and several other places around the world. We hosted three launches and worked with brands like StyleCon Dallas, Tiff’s Treats, Sweetbeat Vodka, Crazy Merman, Grimaldi’s Pizza and more.
IN THE COMMUNITY
JUNIOR LEAGUE DALLAS (2023 - present)
Founded in 1922, the Junior League of Dallas, Inc. cultivates leaders who collectively address the critical needs in our community. We are one of the largest nonprofits in Dallas, with nearly 5,000 members.
CITY OF DALLAS ARTSACTIVATE PANELIST (2020-present)
Serve 2-3 times per year as panelist for reviewing artist and organization applicants requesting city funding from the Office of Arts and Culture.
BIG BROTHERS BIG SISTERS (2021-2023)
BBBS is the country's largest evidence-based mentoring organization committed to continuously evaluating and improving the quality of the services provided to youth.
DALLAS ENTREPRENEUR CENTER ASSOCIATE BOARD MEMBER (2020-2022)
As the Programs Committee Chair, I work with a small team to develop and launch initiatives that serve entrepreneurs in North Texas. We also provide mentoring and support for aspiring business owners in surrounding communities.
READER ADVISORY BOARD MEMBER (2018-2020), D magazine
D Magazine is Dallas’ go-to publication for things to do, places to visit and food to try. The Advisory Board meets quarterly with D’s editorial board to critique past and present issues as well as provide feedback and insight to improve future magazines.